Customer journey

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While having breakfast with his son, he sees an advertisement in the newspaper about a triatlon in Terabithia. Two years ago, he made a trip to Hawai where he participated in a triatlon and this advertisement makes him think about that beautiful experience. He wants to do this again. He notices that Terabithia’s nature is wonderful. That makes him very enthusiastic.

On his way to work he also sees a billboard at the bus stop. It’s from a travel agency that promotes a trip to Terabithia. He has a lot of money but if he can travel at a cheaper fare he can give more money to his parents who really need it.

At work he hears his colleagues talking about their journey to Terabithia. They are very enthusiastic. They talked about the turtles, the beautiful nature and the christian traditions on the island.

When he arrives home Christopher wants to learn more about Terabithia because he is up to a trip after having heard his colleagues talking about the island, so he googles it. Suddenly Lucas comes in yelling about a turtle race on television. He insists that his dad comes and watches the finish with him. It so happens that it’s a race in Terabithia. He knows that because he had just seen a photograph of the king on google and he recognizes King Scott at the finish line. On television a new race is said to be organized in two weeks and Lucas really wants to participate in the race. On the evening of the race, everybody can enjoy a free meal, prepared by a couple of women of Terabithia. The women appear on television and Christopher can’t help staring at them. They are extremely beautiful.

Christopher and Lucas are very lucky because in that period the travel agency organizes the trip at a discount and the triatlon takes place a couple of days after the race. On top of that a Christian Club organizes different activities every  Wednesday and Saturday. There are workshops about the old and new christian traditions of Terabithia. But they also give parties in the local church. It’s an opportunity to get to know new people, women in particular and to learn more about other christian traditions.

Christopher is very excited about Terabithia and he decides that his next trip will be to this extraordinary island. He and Lucas can’t wait to explore Terabithia.